When dreams came true
Sydney, Australia. 2013
“MB4 Business” was born from the desire of helping others achieve their goals by making their dreams come true. Australia is the place for the entrepreneurs, the "new land of opportunities" as I call it, where hard work and commitment bring bigger results that in some other places around the globe. For the “multi-talented” foreigner keen to do anything and everything to thrive and be successful, Down Under is the place. And here I was, not able to say a word in English, but with "a" real superpower: My will and enthusiasm!
Once in our lifetime, we all have this crazy idea we never end up following through. Most of the times we don't believe in the idea itself or in ourselves. It also happens that not always the smart and creative people are also good and talented at selling their ideas or themselves!
In this case, it consisted on putting these smart and creative people’s ideas to work. I was experienced in marketing, I had worked in sales and business management for years and I was keen and willing to learn everything I didn't know yet. I taught myself on web coding, audio and video editing software management and on vector graphics editors. Put everything into a mixer, shook it up very well and MB4 was just born!
I called this idea: The Marketing Before Business Lab (MB4). Shaping your ideas was our motto.
The question was and still is: Do you dare to dream?