The numbers vary a little depending on the source you get them from, though not very much. The belief is that 55% of communication is body language, 38% is the tone of voice, and 7% is the actual words spoken. So this adds up 93% of communication is nonverbal, worth taking it into account.
There’s an endless list of variables that will affect how we communicate and understand the message. Cultural differences, due to the gender, age, social status, etc. This makes the whole thing even more interesting. I am no expert on communication, just an enthusiast learner. In fact, considering oneself expert on anything, I believe is the perfect way to stop learning and being open to improve.
When you are in sales, the goal is to close a sale. To get your way on a certain sales process, and as far as I know, there is no other way of doing so than by communicating to one another. The better you deliver your message, the better results you will get. Look after your body language!
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